

Free Lesson
The GTM Paradox: Why Winners Copy Losers
30 min
Oct 29, 2025 6:30 PM
What you'll learn
Diagnose which of 3 GTM games you're playing (and why 87%)
Run a 5-question diagnostic to see if you're optimizing for the past, present, or future market.
Apply first-principles to reveal one fatal GTM flaw
Use the "What must be true?" framework to spot your costliest assumption in GTM.
Engineer a GTM Arbitrage™ with Game Theory
Learn a 3-step method to spot competitor blind spots and design your ethical wedge.
Why this topic matters
Every "best practice" was someone's old advantage. Today's GTM advantage comes from engineering strategies, not copying tactics. You'll see your GTM with fresh eyes—spotting opportunities others miss and understanding the game theory behind outpacing your competition. This can transform incremental wins into lasting category leadership.
You'll learn from

Jai Bhagat
GTM Strategy & Software Engineer

Anne Flanagan
The only woman in the room. Pioneering longevity in shortsighted industries.