Staging environment
Jai Bhagat
Anne Flanagan
Free Lesson

The GTM Paradox: Why Winners Copy Losers

30 min
Oct 29, 2025 6:30 PM

What you'll learn

Diagnose which of 3 GTM games you're playing (and why 87%)

Run a 5-question diagnostic to see if you're optimizing for the past, present, or future market.

Apply first-principles to reveal one fatal GTM flaw

Use the "What must be true?" framework to spot your costliest assumption in GTM.

Engineer a GTM Arbitrage™ with Game Theory

Learn a 3-step method to spot competitor blind spots and design your ethical wedge.

Why this topic matters

Every "best practice" was someone's old advantage. Today's GTM advantage comes from engineering strategies, not copying tactics. You'll see your GTM with fresh eyes—spotting opportunities others miss and understanding the game theory behind outpacing your competition. This can transform incremental wins into lasting category leadership.

You'll learn from

Jai Bhagat

Jai Bhagat

GTM Strategy & Software Engineer

Anne Flanagan

Anne Flanagan

The only woman in the room. Pioneering longevity in shortsighted industries.

Cityblock Health
HashiCorp
Warner Bros.
HP
The New School
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